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Ever wondered how your customers perceive your brand – Paranoid?

Effective branding is a way to clearly highlight what makes your product or service different and more attractive than your competitors. Your brand goes much deeper than just your company logo. We aim to define a set of associations that a potential customer has of your organisation.

The big idea

It is a summary of your organisation's 'personality' and what makes it different. We firstly look very carefully at your business and the marketplace in which you operate and ask key questions:

• What are you offering?
• What makes you different?
• How can your business stand out?
• What do your consumers want or need?

We aim to promote your strengths

We explore the intelligent use of design, advertising, marketing, service proposition, and corporate culture which can all help to generate associations that will benefit your business. We take into account:

• the particular skills and offerings
• the tone of voice and the language you use
• your customer service and values
• the level of value for money you provide
• your innovative approach

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